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Core

Traffic Rules

What traffic sources you can use, what's restricted, and what will get you banned.

Always allowed

  • Your own websites and blogs
  • Your YouTube channel, TikTok, Instagram, X account
  • Newsletters you own
  • Podcast show notes
  • Discord servers you moderate
  • Comparison content that’s genuinely helpful

Case by case — check the brand card

Every brand sets its own rules for these. If the brand card doesn’t explicitly allow them, ask support first.

  • Paid search (Google Ads, Bing Ads)
  • Facebook/Meta and TikTok paid ads
  • Native ad platforms (Taboola, Outbrain)
  • SMS marketing
  • Push notifications
  • Coupon and deal sites

Never allowed — network-wide

  • Bidding on brand terms in paid search (“deel”, “notion pricing”, etc.) unless the brand explicitly permits it
  • Cookie stuffing — force-loading tracking links via iframe, image tag, or hidden redirect
  • Self-referrals — signing up as your own customer
  • Motivated traffic — paying users to click your link (unless brand allows)
  • Misleading claims — “get $500 free,” “100% guaranteed”
  • Trademark impersonation — sites made to look like the brand’s official page
  • Popunders and clickunders
  • Adware or browser toolbars
  • Fake reviews and testimonials
The bans stick. Networks share fraud data. A ban at Dune Sale often means a ban at Awin, CJ, PartnerStack, and Admitad too.

Compliance disclosures

  • FTC-style disclosures required for US traffic — add “This post contains affiliate links” visibly near the link
  • GDPR consent for EU traffic — if you set your own cookies
  • Follow each brand’s specific promotional guidelines (some ban product-name-in-title, some require specific language)

Enforcement

Order of consequences when we catch a rules violation:

  1. First offense: warning, conversion may be reversed
  2. Repeated: brand access revoked
  3. Serious (fraud, self-referral): account suspended, balance forfeit, ban shared with upstream networks

Last updated July 2026