Reference
Glossary
Every affiliate term you'll see in Dune Sale, defined plainly.
Attribution
How a network decides which partner gets credit for a conversion. Dune uses last-click.
CPA
Cost per action. Flat fee per lead or sale.
CPL
Cost per lead. Payment triggered by a form fill or signup, not a purchase.
CPS
Cost per sale. Payment triggered by an actual paid transaction.
CR
Conversion rate — conversions ÷ clicks.
CTR
Click-through rate — clicks ÷ impressions.
Cookie duration
How long after a click a subsequent conversion still counts toward you. Common: 30 days.
EPC
Earnings per click. Average revenue per click across your traffic.
Hold period
Days between a conversion being marked paid by Dune and becoming withdrawable. Currently 7 days.
Postback
Server-to-server notification from the affiliate network telling Dune a conversion happened.
Reward ready
Admitad-specific signal that funds have moved to your Admitad wallet — the last stage before payment.
S2S
Server-to-server. Same as postback.
SQO
Sales-qualified opportunity. A lead the sales team has qualified as likely to close.
Subid
The tracking parameter Dune appends to your link so networks can identify who to credit.
Traffic source
The channel your visitors come from — blog, YouTube, newsletter, paid search.
Voided
A conversion that was previously approved but got reversed. Balance impact depends on which bucket it was in.
Last updated July 2026